Pivot to SaaS Lab

The shortcut to startup offers.

A proven 6–8 week system to help you build an irresistible application, master your pivot story, and confidently land your first SaaS startup role.

Who It’s For

You’ve built a strong career in corporate…

…but you feel stuck in endless meetings, with little ownership of results. You’re ready for more agility, faster growth, and a role where your impact is visible every day.

You’re experienced and capable…

…but recruiters overlook you because you “don’t code.” You know your skills are valuable, but your story isn’t landing in the tech world and you want to change that.

You want freedom and flexibility…

 …but your current role keeps you tied to one location. You’re craving a remote-first job in an international startup that gives you independence while still valuing your expertise.

93% of SaaS companies link a defined Customer Success strategy directly to revenue results.”

(Custify, 2024)

My offer

What You’ll Get

Your 6-8 weeks program structure:

The Lab combines 6 x 1:1 coaching sessions with ~10 hours of guided exercises with a time investment of about 3–4 hours per week.

Weeks 1–3

Positioning

  • Define your dream SaaS role.

  • Discover your startup-ready value.

  • Shift into the agile mindset.

Weeks 3–5

Packaging

  • Résumé, cover letter, LinkedIn that meet SaaS standards.

  • Deep-matching: align skills with startup culture.

Weeks 5–8

Pitching

  • Learn where the best SaaS jobs are posted.

  • Craft your pivot story.

  • Learn how to leverage your network.

  • Master startup-specific interview questions.

  • Negotiate salary and title with confidence.

“Europe’s fastest-growing startups (the Sifted 250) have created more than 25,000 jobs in just three years, many in non-tech growth functions.”

(Sifted.eu, 2024)

The Transformation

After the Lab, you’ll walk away with:

✔️ Deep understanding of your unique value and how to transmit it
✔️ A “deep matching” dossier that recruiters can’t ignore
✔️ Knowledge of the most relevant SaaS job boards
✔️ Strategies to leverage your network and build connections
✔️ Interview prep for both human and AI-driven interviews
✔️ Negotiation toolkit for salary & offers

Testimonials

Exclusive Bonuses Included at No Extra Cost

When you join the Pivot to SaaS Lab, you don’t just get coaching.

You also receive access to resources and community support that make your pivot smoother, faster, and more enjoyable.


✔️ 📸 100 professional photos with 20+ outfits and the background of your choice (worth at least €500,-) - so your LinkedIn and applications stand out visually.

✔️ 💬 Private WhatsApp group - 24/7 peer support and instant access to a like-minded community on the same journey.

✔️ 🎥 Monthly Group Live FAQ - join me and your peers for ongoing accountability, motivation, and answers to your burning questions.


Together, these bonuses add tangible and emotional support to ensure your pivot doesn’t feel lonely, and that you’re always one step ahead.

Your Investment in the Pivot to SaaS Lab

Everything you need to successfully pivot into SaaS - in just 6–8 weeks.

This isn’t another generic career coaching package. It’s a step-by-step system combining 1:1 coaching, startup-standard application materials, and ongoing support to make sure you don’t just prepare for a pivot - you actually land the role.


With the Pivot to SaaS Lab, you'll get a professional career coaching, application design, interview prep, and community support for an investment of only €1.299,- or 3 installments of €476,30.

FAQ section

Frequently asked questions

You've got questions. I've got answers.

What is SaaS?

SaaS stands for Software as a Service. Instead of buying software once and installing it on your computer, you access it online, usually through a subscription. Examples you may already know: Zoom (video calls), Slack (messaging), HubSpot (CRM), Asana (project management).

For startups, SaaS is the dominant model because it creates recurring revenue, scales globally, and allows customers to start using products instantly. For professionals, this means SaaS companies don’t just hire engineers, they need Customer Success Managers, Project Managers, Sales, and Operations experts to help customers succeed.

What are the most common types of SaaS startups?

The most common SaaS startup categories are:

CRM & Sales Tools (e.g., Pipedrive – Estonia, HubSpot)

Project Management & Collaboration (e.g., Miro – HQ Amsterdam, Asana)

Customer Success & Support (e.g., Dixa – Denmark, Intercom – Dublin)

Marketing Tech & Analytics (e.g., Supermetrics – Finland, Sendinblue/Brevo – France)

HR Tech & Recruitment (e.g., Personio – Germany, Factorial – Spain)

Fintech SaaS (e.g., GoCardless – UK, Adyen – Netherlands)

These categories keep growing because startups everywhere need to sell better, manage customers, and scale operations, all of which create demand for non-technical professionals.

Is there really demand for non-tech professionals in startups?

Absolutely. By 2030, Europe will need 25 million new project professionals and Customer Success roles in Germany already pay an average of €72,000 per year. Startups depend on these skills just as much as coding.

Source: Zoetalent Solutions SalaryExpert – Customer Success Manager Germany

Am I too late to pivot? Aren’t startups hiring only 20-somethings?

Not at all. The average age of startup employees in Europe is 36. Founders value maturity, process know-how, and client experience, things mid-career professionals bring.

Source: Startup Europe Ecosystem Data, 2024

Will I earn less in a startup compared to corporate?

On the contrary: Mid-level Customer Success Managers in Germany earn around €70K–€75K, and senior roles often exceed €90K. Project Managers can earn similar or more, and many startups add equity options on top.

Source: Glassdoor Germany – CSM Salaries, Customer Success Salary Benchmarks Europe 2024

Isn’t it risky to join a startup?

SaaS startups are among the most resilient. The European SaaS market is expected to hit USD 222 billion by 2031, growing at more than 12% per year. Demand for customer-facing and project roles will keep rising.

Source: BlueWeave Consulting – Europe SaaS Market Report

Do my corporate skills even translate into SaaS?

Yes. Founders report their biggest hiring gap isn’t coding, it’s scaling operations, customer retention, and onboarding. These are exactly the skills corporate professionals already have.

Source: Nobel Recruitment – Why SaaS Hiring is Hard

How long until I can apply for jobs?

Most clients feel ready within 6–8 weeks.

Do you help with job search strategy?

 Yes, I’ll show you the best boards, communities, and networking moves to get noticed.

What’s the time commitment?

The program runs over 6–8 weeks. You’ll have a mix of 1:1 coaching sessions and guided exercises. Most clients spend about 3–4 hours per week, in total approx. 20 hours, which makes it very manageable alongside a full-time job.

I’m not aiming for Project Management or Customer Success roles in startups. Can I still work with you?

Possibly, let’s find out together. I recommend booking a free call with me. That way, we can explore your goals, and I’ll let you know honestly if I’m the right coach to support your pivot.

Your SaaS career starts here.